Run a pickleball facility that actually makes money.
We own and operate three Picklr clubs — Scottsdale, Cave Creek, and Salt Lake City — and we consult for owners nationwide. Everything we teach comes off the floor of our own buildings, not a slide deck.
Where owners lose money — and what we do about it.
Engagements are scoped to what your club needs: a one-time launch push, a systems rebuild, or a standing seat at your weekly ops meeting.
New-facility launch guidance
Build-out decisions, opening-week staffing, court programming from day one, and the checklists that keep a launch from eating your first quarter of margin.
Staffing and scheduling systems
How many people you actually need on a Tuesday night, how to build a schedule that holds when someone calls out, and how to stop paying overtime you didn't plan.
Daily operations playbooks
Cleaning zones, task rotations, opening and closing sequences, and court programming — written down, assigned, and verifiable, so quality doesn't depend on who's on shift.
Payroll and cost control
Labor as a percentage of revenue, semi-monthly payroll that closes clean, expense discipline, and the handful of line items that decide whether a club is profitable.
Ongoing operator coaching
A standing call with people who ran the same shift you did last night. Hiring calls, member issues, staff turnover, seasonal dips — worked through as they come up.
Tell us what's breaking in your club and we'll tell you how we fixed it in ours.
Book a consultationThe ATP Operations Platform
A web dashboard for owners and managers, plus iPhone and Android apps for staff. We built it inside our own clubs because nothing on the market handled the way a pickleball facility actually runs — and we hand it to the owners we consult with.
Three clubs we own, staff, and answer for.
Every playbook and every feature we hand you was tested on these floors first. If it didn't survive a busy Saturday in one of these buildings, we don't recommend it.
Scottsdale
A high-volume metro club — league nights, open play at capacity, and the staffing model that keeps both running.
Cave Creek
A community-driven club where programming and member retention carry the month. Lean crews, tight rotations.
Salt Lake City
Different market, different labor pool, same systems — proof the playbooks travel outside one state.
Operators first. Consultants second.
We do the job before we advise on it
We hire, schedule, cover call-outs and close the books at three clubs. You get answers from that work, not from a framework.
Software built from real shift work
Every screen exists because a manager in one of our buildings needed it on a Tuesday. It's not a demo, and it's not a roadmap.
Numbers from running real facilities
Labor targets, staffing ratios and cost benchmarks that came out of our own P&Ls — so you can compare your club to a club, not an average.
Let's talk about your club.
Email us with your location, how many courts you're running, and what's giving you trouble. You'll hear back from an owner.